President & Chief Creative Officer
Experience in the creative and media departments at global ad agencies Bozell, Young and Rubicam, and J.Walter Thompson armed Wendy with the skills necessary to serve as Director of Advertising at Sprint, and Director of Marketing at MCI in the heyday of telecom competition where breakthrough concepts were required to gain market share. She is the recipient of Market Impact, PCIA, Telly, Webby, Effie, Paper Anvil and Creative Media Plan awards. More than awards, she appreciates the power of collaboration – taking smart strategies all the way through to killer creative concepts that deliver in the market. She teaches copy writing at Creighton University and is a contributing writer of business magazine articles on social media and B2B strategies.
Tracy Zaiss, PCM
One of the most respected marketing strategists in the region, Tracy founded Zaiss & Company 30+ years ago to apply the core tenets of Account Planning to make a difference for clients. Her love of market research and zest for learning in general – combined with her keen marketing brain – lead to marketing strategies that set clear paths for effective creative campaigns that get real results. An American Marketing Association (AMA) Professional Certified Marketer, Tracy is the recipient of the AMA’s Lifetime Achievement Award and the only agency Marketer of the Year. Tracy’s strategic leadership has yielded Zaiss & Company coveted AMA awards for marketing strategy, distribution strategy, promotion and marketing communications.
One would have to search far and wide to find a more gifted art director and logo-ist than Scott Bargenquast. His effective and beloved designs can be seen on numerous brands throughout the region. Scott’s extensive knowledge of design, illustration, and typography, combined with pre-press and production, assure our clients of the most effective and efficient work.
Associate Creative Director
Bob knows his way around Zaiss & Company, as well he should with a 17 year tenure here. We value Bob for his loyalty and his unwavering attention to presenting our clients’ content accurately and attractively in his art direction. When you need a website or email campaign to work some magic, Bob is the go to guy. (And, he knows his away around a camera and servers, too!)
Associate Creative Director
Dave heads our media division deploying years of tried-and-true media experience to do so. His realm of serving media clients spans the nation, just as his realm of planning and buying experience spans media channels from broadcast to out-of-home, and the digital and social spheres. To stay high-tuned, Dave also edifies and engages young minds on the value of media as an adjunct professor with real-world experience at the J-School at the University of Nebraska-Lincoln.
Manager of Buzz Marketing (PR)
Rob is a well-known face and voice in the entertainment industry, having worked on many recognizable radio and television campaigns. He has a passion for the dramatic arts, which enhances and adds excitement to his creative communications promoting client events and product launches. Master of fun facts, show tunes, and cartoon voices, Rob builds a BUZZ around client campaigns and helps drive market engagement and awareness. His infectious laugh can be heard throughout the office and to the edge of the cosmos.
Emily hates chocolate but loves pineapple and is thus very unsure about what to do with the chocolate-covered pineapple slices in the breakroom. Inspired to enter the advertising sphere by Don Draper of Mad Men, Emily combines creativity with strategy to create successful and innovative projects for her clients. She believes whole-heartedly in the brands she represents and works with our entire creative team to ensure that the best messaging appears on the best platform for the best audience.
Ellie’s background in international relations provides gives her a unique perspective on global changes in the world of marketing today. Not one to shy away from a competitive challenge, Ellie’s nature having played varsity sports serves her well, gaining market share for the brands she serves. Ellie also wins the office award for most seasoned traveler – she’s been to 33 countries across the globe (Tanzania is her favorite).
Tyler’s pseudonym is “The Naminator” as he’s the go-to-guy for product and service names, and frankly, assigning nicknames to everyone on staff. Tyler’s up on everything current, and provides current content for ads, emails, websites and more. Switching gears, Tyler can quote you all the parameters required by Mail Chimp and CakeMail re: email sends and he writes the most awesome email campaign analyses, too!
Social Media Specialist
Kelly is a resident social media guru of the Zaiss & Company team. Her expertise across multiple social channels has allowed our clients to break new ground in outlets like Twitter, Instagram, Snapchat, and more. She’s adept at cultivating an audience of highly engaged followers who act as brand champions, something she achieves through regular and immediate interaction with social users. She loves the instant feedback that social media provides and brags about her fake front tooth to anyone who will listen. Kelly shares an office with Willy, the official Zaiss & Company mascot.
The list of programming languages that Matt knows reads like alphabet soup to many, but for him – and our clients – it’s a font of knowledge including, but nowhere near limited to: C++, Java, Python, ASP, ASP.NET (VB, C#), Coldfusion, PHP, CGI/Perl, Ruby (w/Rails), and more. Suffice it to say we rely on Matt to build the backends for websites that make usability sing.
Whitney is just as comfortable programming a website as she is designing it! In addition to years of UX and UI design experience, Whitney possesses the graphic design expertise to create spectacular products, websites, premium content, and ads of all types and sizes. She loves working with start-ups, and her favorite projects are those where she can design from scratch, distilling a brand’s philosophy throughout every aspect of a campaign. Oh, and she can probably hold her breath longer than you – she spent 8 years as a synchronized swimmer!
Natalie is the only person on staff who has taken a selfie with the Pope. So she’s got that going for her. Natalie is adept at capturing clients’ unique voices to relate their points of view to the world. She appreciates the instant feedback that’s possible in the modern communication era, and as one of those super-smart Millennials we always hear so much about, she’s equally at home on social media as she is with intensive white papers and other premium content.
Katherine creates epic content for inspiring brands, using her vivid imagination and keen writing instincts to create memorable campaigns across the media spectrum. She appreciates the chance to make a difference for clients, analyzing campaign results and making adjustments to maximize the reach and success of each initiative. In addition to capturing our clients’ voices, Katherine has a voice of her own: she’s the only member of the Zaiss & Company team with a background in opera singing!
Manager of Office Administration
Amy has more than two decades of project management expertise, focused on marketing and events. AKA “McAullifeflower” & “The Surgeon,” she has the ability to assess the big picture of a project and break it down into detailed plans and consistent deliverables. Striving to maximize results is always her end goal. Her key strength is simply getting things done, and she does it very well. Amy’s friendly demeanor and witty sense of humor make her a great asset to our office.
We rely on Monica to do the paperwork that creative types are not so fond of. She keeps our business humming along with accounts payable and receivable and everything in between.
In her roll as Office Administrator, Sherrie is the one who keeps the wheels well-oiled at Zaiss & Company so that we have what we need to put the pedal to the metal for our clients. And, don’t let the front office desk job fool you, Sherrie is uber-creative, winning naming contests and creating handmade birthday cards for the staff.
An entrepreneur, an iconoclast, and a scholar, William Reginald Chase provides a fresh perspective to the challenges faced by clients. He achieves solid results in all squeak toy-related KPIs, has created a forward-thinking belly rub station modeled off of Facebook headquarters, and is the winner of no less than 100 Lassy’s, the Addy’s for dogs. Who’s a good boy? Willy’s a good boy.