Fish bowl

For immediate release >>Thursday, October 13, 2016

Zaiss & Company announce today that Wendy Wiseman, President and Chief Creative Officer, will present a workshop on Marketing, Metrics & Meeting Goal: ROI Tactics to Take Home at the World Waterpark Association Show October 13 in New Orleans, Louisiana. The World Waterpark Association is an international not-for-profit member-based trade association that serves waterparks, aquatic venues, and spray parks of all shapes and sizes. The event brings together owners, operators, developers, suppliers and designers, to discover new ideas and products and reveal exciting new concepts for making their businesses thrive and succeed in today’s market.

“We focus on data-driven strategies in partnership with our clients,” said Wiseman. “Every business faces unique challenges in the market. Some of the businesses are seasonal, which increases the issues they face in creating loyalty, building their brand, and capturing the market demographic they need to nurture to grow. And today, an increasing number of CMO’s are losing their jobs due to not being able to show ROI. Metrics are key to everything we do for our clients. They inform as to results and next steps and deploying the learning helps us grow our clients’ brands. We look forward to sharing our industry insights with the WWA’s global community.”

The World Waterpark Association Show is known for the scope and depth of its educational events and providing attendees with access to the best speakers sharing their most successful ideas on the things that matter most. Last year markets were represented from 30 countries, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, China, Columbia, France, Germany, Great Britain, India, Indonesia, Italy, Jamaica, Japan, Kenya, Korea, Kuwait, Malaysia, Mexico, Mongolia, Nigeria, Qatar, Spain, Turkey, the United Arab Emirates and the United States.

To speak with a representative from Zaiss and Company visit booth #223 in the Exhibition Hall.


About Zaiss & Company

Zaiss & Company, founded in 1988, is a proven and experienced customer-based planning and communications firm that employs the science of account planning to marketing challenges. Through an in-depth understanding of the Customer POV sm, the firm delivers marketplace strategies that are on-target, relevant and effective. Zaiss & Company has been voted Omaha’s Best PR Firm for the last 7 years. The company has won numerous Tellys for video work and has been extensively lauded for website development and design. The firm is a full-service, marketing, planning, and communications company for clients around the globe.