Build Brand Loyalty
One of the most efficient and effective ways to market today is to build a strong loyalty database. Capture names and permissions to contact people via email, snail mail, text and phone and you’re “in.”
In this era of “the customer drives,” you may be surprised how easy it is to compel customers to enroll in your loyalty database – when you reward that loyalty with something meaningful and beneficial in return. This takes knowing your brand…your USP. This leads to knowing your prospects/customers and what they need and want.
That might be things.
That might be status.
That might be deals.
You’ll be able to tell what trips triggers when you offer these benefits and track the results. Metrics matter and we’re all about that!
Prioritize your loyal customers. Honor the fact that they’ve given you permission to contact them. Their loyalty will come back to your brand tenfold. Remember, it’s the era of “the customer drives.” When they love you, they’ll tell their friends who will tell their friends, and well, you get the picture.