Personalized URLs

  • What’s a PURL?

    A Personalized URL is a unique website address and landing page created for the recipients of a direct mail or email campaign.

  • How does it work?

    When your prospect types in their PURL, it’s customized and personalized just for her.

  • Why does it work?

    Personalization engages your target audience at a much deeper level, which increases response rates.