Experienced and Proven Strategic Marketers
Our Primary Expertise is Effective Marketing.
Give us a marketing challenge and we’ll meet it. We deliver a strategic blend of creative and account planning that bests any marketing challenge and provides lasting results.
You could say we love data – and we love to match metrics with marketing strategies to make sure what we do together works to grow your business.
Our Core Values drive what we do for your business:
- Smart Marketing
- Fresh Thinking
- Hard Work
- Zeal for Learning
- Belief in the Efficacy of Our Work
About the Customer POV℠
Customer POV℠, or Point of View, is an in-depth proprietary process we employ that helps us understand your prospects, and what they need to know, think and feel about your brand. This rich, custom POV is comprised of market research, competitive analysis and target market identification. It leads to a unique market position for your brand, and unearths marketing strategies for reaching and relating to the target market…marketing strategies that work.
“My career has been rich with experience at three global advertising agencies and as a director at two Fortune 500 companies in the heyday of telecom divestiture and competition. I learned a lot of valuable lessons from some truly remarkable people. But the depth of richness has been from my tenure at Zaiss & Company where we marry really smart, customer-driven strategies with remarkable, breakthrough creative that gets noticed – and gets action. It’s one thing to produce work you’re proud of. It’s something altogether different – and far more rewarding – to produce work that works. We’re here to grow brands. Period, end.”
Chief Creative Officer
The greatest compliment I can receive — and it has happened often through the years — is when the president of a company says to me, “Tracy — I think your team knows our business as well as we do!” My response is always “Well, we make it our business to know your business. How else can we grow your brand?”